An evaluation of the role of storytelling in brand building: A case study of a heritage tourism project in Kano, Nigeria.
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study:
Storytelling has long been recognized as a compelling method for building brand identity, particularly in heritage tourism where history and culture are at the forefront. In Kano, heritage tourism projects employ storytelling to connect visitors with local traditions, historical narratives, and cultural landmarks. This study explores how narrative techniques—such as personal anecdotes, historical recounts, and multimedia presentations—contribute to the development of a strong brand image and foster deeper visitor engagement (Abubakar, 2023; Suleiman, 2024). By creating an immersive storytelling experience, these projects can differentiate themselves in a competitive market and build lasting emotional connections with tourists. The research also examines the challenges of balancing authenticity with commercial interests, as well as the role of digital media in disseminating compelling stories to a wider audience.
Statement of the problem:
Heritage tourism projects in Kano face challenges in effectively utilizing storytelling to build brand identity and engage visitors. Many projects struggle to present authentic narratives that resonate with modern tourists while preserving historical accuracy. This gap leads to reduced visitor engagement and lower overall brand differentiation, necessitating an evaluation of storytelling strategies in the heritage tourism context (Suleiman, 2024).
Objectives of the study:
To evaluate the impact of storytelling on brand building in heritage tourism.
To identify effective narrative techniques that enhance visitor engagement.
To recommend strategies for balancing authenticity and commercial appeal in storytelling.
Research questions:
How does storytelling influence brand perception in heritage tourism?
What narrative techniques effectively engage tourists?
How can heritage projects maintain authenticity while promoting their brand?
Significance of the study:
This study is significant as it offers insights into leveraging storytelling for effective brand building in heritage tourism. The findings will guide heritage projects in Kano to craft authentic narratives that captivate audiences, foster loyalty, and enhance market competitiveness (Abubakar, 2023; Suleiman, 2024).
Scope and limitations of the study:
This study is limited to a heritage tourism project in Kano and focuses solely on storytelling as a brand-building tool.
Definitions of terms:
Storytelling: The art of conveying messages and narratives to evoke emotions.
Brand building: The process of developing a strong, recognizable brand identity.
Heritage tourism: Tourism centered around historical and cultural attractions.
Related Project Materials
The Effect of Nurse-Patient Ratio on Emergency Care Outcomes at State Specialist Hospital, Maiduguri
Background of the Study
The nurse-patient ratio is a critical determinant of healthcare quality and patient outcomes, particularly in eme...
The Impact of Integrated Risk Management Adoption on Reducing Non-Performing Loans in Banking: A Case Study of First City Monument Bank
Background of the Study
In today’s dynamic banking environment, the adoption of integrated risk management (IRM) syst...
The impact of a competency-based curriculum on nursing graduates' readiness for practice in National Open University of Nigeria, Abuja
Background of the Study
A competency-based curriculum (CBC) in nursing education focuses on ensuring that graduates possess the necessary...
The impact of mobile banking feature enhancements on driving digital engagement in banking: a case study of Ecobank Nigeria
Background of the Study
Mobile banking has become the cornerstone of digital financial services in Nigeria, providing customers with conv...
EFFECT OF TELEVISION ADVERTISING ON CONSUMER PURCHASING BEHAVIOUR
ABSTRACT
In this study, our focus was to carryout a critical analysis on effect of television ad...
An Assessment of Nurses’ Preparedness in Handling Emergency Care for Elderly Patients in Zamfara State
Background of the Study
Emergency healthcare services for elderly patients are crucial due to the increased risk of ac...
THE IMPACTS OF PRICING IN MARKTING OF COKE DRINKS IN ENUGU STATE.
ASBTRACT
This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every...
TEACHER’S MOTIVATION AND PRODUCTIVITY IN SECONDARY SCHOOLS
EXCERPT FROM THE STUDY
Productivity is a concept often misinterpreted with efficiency by many people. However, both conc...
A Study on the Effectiveness of Nurse-Led Counseling in Preventing Postpartum Depression Among Mothers in Taraba State
Background of the Study
Postpartum depression (PPD) is a significant mental health challenge affectin...
An evaluation of experiential marketing campaigns on brand advocacy: Evidence from a retail brand in Abuja, Nigeria
Background of the Study:
Experiential marketing campaigns are increasingly recognized for their ability to foster strong...
